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Living > Public Health, Safety

Niagara Baby-Friendly™ Initiative

Baby Friendly Breastfeeding The Baby-Friendly™ Initiative is a global campaign to promote, protect and support breastfeeding. It is sponsored by the World Health Organization and United Nations Children's Fund (UNICEF).

Niagara Region Public Health is currently working on its Baby Friendly designation. We must meet requirements outlined in the seven point plan.

This designation is granted by the Breastfeeding Committee for Canada, who is the national authority for the implementation of the Baby-Friendly™ Initiative.

Baby-Friendly™ Initiative Goals

  1. Ensure health care providers have the knowledge and skills to support breastfeeding mothers
  2. Promote exclusive breastfeeding for the first six months
  3. Improve local breastfeeding initiation and duration rates
  4. Enhance breastfeeding partnerships with healthcare organizations, consumers and multi-sectoral organizations
  5. Increase awareness of the positive environmental impact and positive health outcomes when breastfeeding

For more information on the Baby Friendly Initiative (BFI) and/or to review our BFI Policy please call:

Parent talk line 905-688-8248 or 1-888-505-6074 ext. 7555.

Health Professionals

Health care facilities who receive Baby-Friendly™ Designation have increased breastfeeding rates in their communities. More facts and information for Doctors

BFI
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